Timeline

Anokhi Vastra, an extension of the renowned Anokhi brand, is deeply rooted in the rich tradition of hand-block printing in Jaipur, Rajasthan. Established in 1970 by John and Faith Singh, Anokhi was founded with the mission to revive and sustain traditional Rajasthani hand-block printing techniques, which were at risk of fading due to industrialization and mass production .

Founding Vision and Early Years
In the early 1970s, Jaipur's hand-block printing industry was in decline. John and Faith Singh recognized the need to preserve this art form and provide artisans with sustainable livelihoods. They began collaborating with local craftspeople, including block carvers, printers, dyers, and embroiderers, to create contemporary products that showcased traditional techniques. Their efforts led to the development of stylish garments and home furnishings that blended traditional prints with modern designs, catering to both domestic and international markets.

Craftsmanship and Product Design
Anokhi's design philosophy revolves around integrating traditional craftsmanship with contemporary aesthetics. The process begins with hand-carved wooden blocks, meticulously crafted by skilled artisans. These blocks are used to print intricate patterns onto fabrics using natural vegetable dyes. The designs are developed in-house by Anokhi's design team, who draw inspiration from traditional motifs and adapt them to modern sensibilities. The final products include a diverse range of clothing, home furnishings, and accessories, each reflecting the unique blend of heritage and innovation .

Community Engagement and Sustainability
Anokhi has been committed to social responsibility and environmental sustainability. The company works closely with artisans in rural areas, ensuring fair wages and fostering long-term relationships. In addition to providing employment, Anokhi supports its artisans by offering childcare facilities, educational support, and healthcare services. The company also emphasizes the use of eco-friendly practices, such as using natural dyes and minimizing water usage in the production process .

Legacy and Impact
Over the decades, Anokhi has played a pivotal role in revitalizing traditional hand-block printing, providing artisans with sustainable livelihoods, and introducing global audiences to the rich textile heritage of Rajasthan. The brand's commitment to quality, craftsmanship, and social responsibility continues to inspire and influence the textile industry today.

For more information, you can visit Anokhi's official website: https://anokhivastra.com/